Sada · the agent

Sada answers.
In your dialect.

An Arabic-native agent for calls and messages. It understands the person, acts inside the authority you grant, confirms every value, and hands off to your team when it should.

Sada · the agent

Talk to Sada. Live.

This is not a recorded response. Sada answers the call, understands your dialect and carries out your request while you follow the transcript and its actions in real time.

Listening

Ask Sada anything about EchoNovaOur products, dialects, prices, or where your data is kept.

Microphone · free · no account needed

Sada Inbound · 00:41
● Live call

أبا أغيّر موعد التسليم إلى يوم الخميس

I want to change the delivery date to ThursdayEMIRATI · INTENT: RESCHEDULE_DELIVERY

أكيد، عندي طلبك رقم 4829. متوفر الخميس الساعة عشر الصبح. أثبّته لك؟

Of course. Thursday 10 am is available. Shall I confirm it?VOICE: RAHAF

نعم ثبّته، وأبا إشعار على الواتساب

Yes, confirm it, and I want a notificationCONFIDENCE 0.96

تم التثبيت، وبيوصلك الإشعار الحين. شي ثاني أقدر أساعدك فيه؟

Confirmed, the notification is on its way. Anything else?ACTION: UPDATE_DELIVERY · RESOLVED
Sada speaking · handover available at any pointOpen Sada
How a call runs

Sada listens, understands, acts within the authority you grant, confirms, and hands off.

Sada confirms every detail that will trigger an action with the caller before changing anything in your systems. A human agent can take over at any time. Three calls, all in Emirati.

1
Listen

Picks up in the caller's dialect. Noise and echo cleaned before the model hears a word.

هلا، أبا أغيّر موعد التوصيل حق طلبي
Hi, I want to change the delivery date for my order
Emirati · detected
2
Understand

Identifies intent and the details that matter: the order, the date, the person.

intent: reschedule_delivery
order: 4829
new date: Thursday
structured · typed values
3
Act

Looks up and updates only what you have authorised: order, booking, account systems.

أكيد، عندي طلبك رقم 4829. متوفر الخميس الساعة عشر الصبح
Of course, I have order 4829. Thursday 10 am is available
tool: lookup_order · check_slots
4
Confirm

Reads the exact value back and waits for a yes. No yes, no change.

أثبّته لك على الخميس عشر الصبح؟
Shall I confirm Thursday, 10 am?
confirmation bound to the value
5
Hand off

Resolves, or passes to a person with the full transcript and context. Nothing repeated.

تم، وبيوصلك إشعار على الواتساب الحين. شي ثاني؟
Done, a WhatsApp notification is on its way. Anything else?
resolved · summary to CRM
Audio proposes. Your controls decide.
Bounded authorityEvery value confirmedHuman takeover at any stepFull audit trail

Fits your contact centre

Sada works inside the platform you already use.

Your telephony, routing and customer service agent interface stay as they are. Sada handles the conversation and immediately hands it to an employee when human intervention is needed.

People reach you by
Phone
Messaging apps
Web & app
Voice notes
Hosted in the UAE

Sada manages the conversation while the call stays on your platform.

Your contact-centre platformTelephony · routing · agent desktop
Audio in

Live stream from the call or chat

Sada

An agent designed for Arabic · defined permissions

Handover

To a person, with transcript and context

Connects through the platform’s standard voice-bot interfaceNo changes to numbers, queues or work interfacesIf it cannot proceed, it hands the conversation to your staff.
Sada works within
Customer relationship management and accounts
Bookings & orders
Your own APIs
Analytics & QA

From calls, apps or recordings.

Our policy is not to name integration service providers on the site.Custom pricing · talk to sales
Industries

Where Arabic voice actually gets spoken.

The same models behind Sada, tuned for the places a caller expects to be understood the first time. One sample call per sector.

01
GovernmentService lines that answer in the caller's dialect, around the clock, with every call logged in-region.
Service hotlinesStatus updatesAppointments
هلا، أريد أجدّد رخصة محلي قبل ما تِخَلِّص
02
BankingComplete card, transfer and account transactions without a maze of voice menus, with calls transcribed for compliance.
Card disputesOnboardingCall QA
السلام عليكم، بطاقتي ضاعت وأبا أوقّفها ألحين
03
Aviation & travelRebookings and baggage calls in the peak hour, in Arabic and English on the same line.
RebookingBaggageLoyalty
مرحبا، أبي أجدّم رحلِتي لليِمْعَه الصبح
04
TelecomManage large volumes of support and customer retention calls, with dialect and caller intent identified in real time.
Plan changesActivationRetention
مرحبا، أبغا upgrade للداتا حقّتي، خَلِّصَتْ هالشهر.
05
HealthcareAppointment and results calls, with audio kept inside the country as regulation requires.
AppointmentsRemindersTriage intake
صباح الخير، نتيجة الأشعة بتاعتي جِهْزِت ولا لسه؟
06
Restaurants and cafésTakes orders by phone or message, answers menu and branch questions, and has them ready when the guest walks in.
OrdersPickupReservations
مرحبا.. أبا اثنينه فلات وايت. أنا في الدرب
Human oversight at every stage

People stay in charge.

How we control Sada

Bounded authority

Sada operates only within the permissions you grant. Anything outside that scope is refused, never guessed.

Every value confirmed

The exact date, amount or number is read back and bound to the person’s yes before anything changes.

Handover at any moment

A supervisor can listen to the call, take it over or end it. Any unresolved request is handed to an employee with the full conversation transcript.

Your own Sada

Persona, dialect, voice, knowledge, tools.

Configured in the studio, no code required. An account takes a minute; the first agent takes ten.

Sign up to build an agent
Security & compliance

Security without shortcuts.

Enterprise-level data protection

Audio, transcripts and recorded voices are encrypted during transmission and storage, processed and stored in UAE data centres, and kept until you delete them, or as your enterprise contract sets.

Granular team permissions
Dedicated support and private deployments

UAE data residency

In-region processing & storage

ISO/IEC 27001 & 42001

Implementation in progress · audits Q1 2027

Retention set in your contract

Kept until you delete it on self-serve plans

CSA STAR & UAE IA

Registrations in progress

Trust center · request the DPA

Common questions

How can I try Sada?

Use the live conversation demo on this page. Review the notice before starting and grant microphone permission when you are ready.

How can I contact you to discuss integrating with my company's systems?

Contact the EchoNova team with your call workflow, systems and requirements to discuss the integration.

Talk to Sada